Skip to content

Madison Frame | Portfolio

Packaging

  • Home
  • Graphic Design
    • Brochures
    • Logos
    • Packaging
    • Patterns
    • Posters
    • Screen Printing
    • T-Shirts
  • Film
  • About Me

Indiana Whiskey

Spring 2024

While attending IUSB, Indiana Whiskey Company reached out to tell us about a label designing contest. They were looking for a limited edition label for Art Beat, an annual art festival in South Bend. The label required specific dimensions, needed to include their logo , and needed to display the Government Warning label. I participated in the contest and started my process by brainstorming different ways I could represent their whiskey and Art Beat into one label. I came up with two different ideas and through peer review I chose one and developed it further. I created an illustrated graphic of a hand holding a whiskey glass to represent Art Beat. I used Adobe Photoshop to create the graphic using the paint tools. My type choice has a handwritten style to complement the graphic. Along with two other students, my label was chosen and displayed in the Indiana Whiskey Company booth durning Art Beat.


Jubaris Skincare Co

Fall 2023

The objective of this school project was to design packaging for three related products of my choice. My goal was to design labels and boxes for a skincare line. This line was to include a moisturizer, serum, and eye cream. At the end of this project I created a process book describing in detail what went into this work. You can view the process book below the images. 


Hot Sauce Packaging

Fall 2021

Tools Used:

  • Paper
  • Pencil
  • Prisma Colored Pencils/Markers
  • Pencil
  • Prisma Colored Pencils/Markers
  • Micron Pens
  • Exacto Knife
  • Rubber Cement
  • Recycled Hot Sauce Bottles

This, assignment in school, had the goal of designing labels for a food product. I was to decide on the product and create, by hand, three individual labels for the product. I chose hot sauce because I grow peppers and make hot sauce every year. I started to research hot sauce labels to get inspiration. After multiple compositions and peer review, I came up with my final design.

The teal background in my design was chosen because it made the yellows and oranges of the peppers pop. I decided on soft and colorful illustrations of the peppers to give the label an appearance of a homemade feel, complementing the hot sauce itself. The handmade labels were photocopied and cut out by hand. The cutting of the ribbon detail was a challenge that was solved by using a heavier–weight paper and multiple tries. Once cut, the labels were glued onto recycled hot sauce bottles. The completion of the project resulted in matching labels for three different hot sauce flavors. The colorful design stands out against the usual “hot red” packaging you find in stores.


Digital Hot Sauce Packaging

Fall 2025

A few years after the project, I decided to digitize the work. The process included scanning in the labels and tracing over them with the pen tool in Adobe Illustrator. The pepper drawings were digitized in Adobe Photoshop using the paint tools. I wanted to keep the illustrative style of the hand–drawn peppers. The final work resulted in a finished and polished design.

Madison Frame | Portfolio, Powered by WordPress.com.

Loading Comments...